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Even though the market-base has shifted, much of the advertisements and marketing is targeted towards the stereotypical “frat boy,” with scantily clad women sprawled out on top of pot leafs. Just check out the national ganja magazine’s covers.
Of course, these advertisements are working on some level. But since Colorado’s legalization, it’s not just the young stoners who are walking into dispensaries, and the ads are less than effective on a middle-aged woman. Read more here.